Fill in the blank: _____ is the likelihood an email will land in the primary inbox.

Delivery

Deliverability

Design

Segmentation


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Explanation: Deliverability is the likelihood an email will land in the primary inbox. Deliverability in email marketing refers to the ability of an email to successfully reach the intended recipient’s inbox without being filtered into spam or junk folders. It encompasses various factors that influence inbox placement, including sender reputation, email content, engagement metrics, and technical configurations such as authentication protocols and email infrastructure. Achieving high deliverability rates is essential for the success of email marketing campaigns, as emails that are not delivered to the primary inbox are less likely to be seen and acted upon by recipients. While factors such as design and segmentation are important considerations in email marketing, they do not directly determine whether an email will be delivered to the primary inbox or not. Design refers to the visual layout and aesthetics of an email, while segmentation involves dividing the email list into targeted groups for more personalized messaging. While these elements can indirectly impact deliverability by influencing engagement and subscriber behavior, they do not directly define the likelihood of an email landing in the primary inbox. Therefore, the correct term to fill in the blank is Deliverability, as it specifically addresses the probability of inbox placement for email campaigns.

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