Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

title tags that are optimized for SEO

pages your website ranks for on the first page of search engines

backlinks you have to your website

content that exists on your website

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Explanation: The correct answer is ‘backlinks you have to your website.’ Backlinks are crucial indicators of a website’s authority and credibility in the eyes of search engines like Google. They represent links from external websites pointing back to your site, indicating to search engines that other sites consider your content valuable and worthy of reference. The volume of backlinks reflects the overall popularity and visibility of your website across the web, while the quality of backlinks, such as those from authoritative and relevant websites, carries even more weight in determining your site’s authority. Search engines perceive backlinks as votes of confidence, signaling that your content is trustworthy, informative, and relevant to users’ search queries. Therefore, measuring your website’s authority involves assessing both the quantity and quality of backlinks pointing to your site, as they play a significant role in influencing search engine rankings and organic visibility. Consequently, backlinks are crucial metrics for evaluating the authority and SEO performance of a website, making the selected answer correct.

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