Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality

Online

Live stream

In-store


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Explanation: The correct answer is Live stream. Live stream shopping is a trend that has gained significant traction in recent years, especially in the e-commerce landscape. It involves companies showcasing their products in real-time through live video broadcasts, allowing customers to interact with hosts or sales representatives, ask questions, and make purchases directly within the streaming platform. This format provides an engaging and interactive experience for customers, combining elements of entertainment, social interaction, and shopping. Live stream shopping offers several advantages for businesses, including the ability to demonstrate product features, answer customer inquiries instantly, and create a sense of urgency to drive sales. Additionally, it fosters a sense of community among viewers and enhances brand engagement and loyalty. As consumer preferences continue to evolve towards more immersive and personalized shopping experiences, live stream shopping represents a promising strategy for companies looking to differentiate themselves in the competitive e-commerce landscape and forge stronger connections with their customers in real-time.

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