Fill in the blank: The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around _____.

generating revenue

delivering a remarkable customer experience

creating online content

closing more sales


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Explanation: The correct answer is delivering a remarkable customer experience. The flywheel model, adapted by HubSpot, illustrates the concept of momentum gained when an organization aligns its efforts around delivering a remarkable customer experience. In this model, customer experience is at the core of driving sustainable growth and success. By focusing on creating positive interactions, exceeding customer expectations, and fostering long-term relationships, organizations can generate customer satisfaction, loyalty, and advocacy. These satisfied customers, in turn, become advocates who attract new customers through referrals and positive word-of-mouth. As the momentum of delivering exceptional customer experiences builds, it creates a self-reinforcing cycle where satisfied customers fuel growth, leading to increased revenue and business success. Therefore, aligning the entire organization around delivering a remarkable customer experience is crucial for leveraging the flywheel effect and achieving sustainable momentum in business growth and performance.

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