Fill in the blank: The goal of a concept ad is to increase _____.

brand awareness

engagement

sales

lead generation


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Explanation: The correct answer is ‘brand awareness.’ A concept ad primarily aims to increase brand awareness by introducing or reinforcing the brand’s identity, values, or unique selling proposition to the target audience. Unlike ads focused on driving specific actions like sales or lead generation, concept ads are designed to create a lasting impression and foster recognition of the brand among consumers. They often emphasize storytelling, creativity, and emotional appeal to resonate with the audience and leave a memorable impression of the brand. By increasing brand awareness, concept ads lay the foundation for building brand loyalty, driving future engagement, and ultimately influencing consumer behavior over time. Therefore, the primary objective of a concept ad is to elevate the brand’s visibility and recognition within the target market, making it the ideal choice to fill in the blank as ‘brand awareness.’

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