Fill in the blank: The goal of a content ad is to increase _____.



brand awareness

lead generation

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Explanation: The correct answer is lead generation. Content ads are designed to attract and engage potential customers by offering valuable content in exchange for their contact information or other forms of engagement. Unlike ads focused solely on driving sales or promoting brand awareness, content ads aim to generate leads by providing valuable resources such as eBooks, whitepapers, webinars, or guides that address the audience’s pain points or interests. By offering high-quality content, businesses can capture the attention of potential leads and encourage them to take action, such as filling out a form, subscribing to a newsletter, or downloading a resource. This allows businesses to build relationships with prospects, nurture them through the sales funnel, and eventually convert them into paying customers. Therefore, the primary goal of a content ad is to increase lead generation by providing valuable content that attracts and engages potential leads, ultimately driving business growth and revenue.

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