Fill in the blank: The purpose of the enable phase is to enable your team to ______.

identify their buyers’ needs

spend more time selling

negotiate more assertively

accomplish more in the time they have


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Explanation: The correct answer is spend more time selling. In the context of the frictionless selling framework, the enable phase aims to provide sales teams with the necessary tools, resources, and support to maximize their selling potential. By enabling the team, organizations seek to streamline administrative tasks, automate processes, and enhance productivity, ultimately freeing up more time for sales representatives to focus on what they do best: selling. This phase may involve providing training on sales techniques, implementing efficient CRM systems, or simplifying internal procedures. By reducing time spent on non-sales activities and increasing the efficiency of sales processes, the enable phase empowers sales teams to dedicate more of their time and energy to engaging with prospects, nurturing leads, and closing deals. Consequently, by prioritizing selling activities, organizations can boost revenue generation and drive business growth. Thus, the purpose of the enable phase is to enable your team to spend more time selling, maximizing their effectiveness and impact in driving sales success.

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