_______________ is the software that exists with the goal of automating your marketing actions.

Marketing automation

Inbound marketing

Lead nurturing

Marketing workflows

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Explanation: The correct answer is ‘Marketing automation.’ Marketing automation software is specifically designed to streamline and automate marketing activities and processes, aiming to increase efficiency, effectiveness, and consistency in marketing campaigns. This software typically includes features such as email marketing automation, lead scoring, customer segmentation, campaign management, and analytics. By utilizing marketing automation, businesses can automate repetitive tasks, such as sending emails, managing social media posts, and tracking customer interactions, freeing up time for marketers to focus on strategic initiatives and creative aspects of marketing. Additionally, marketing automation enables personalized communication with leads and customers based on their behaviors and interactions with the brand, enhancing engagement and driving conversions. Therefore, the correct answer option is ‘Marketing automation’ because it accurately describes the software designed to automate various marketing actions and processes.

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