True or false? Common uses for active lists include sending unique marketing emails based on each contact's behavior and properties.

True

False


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Explanation: True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.


Explanation: **True**. Active lists are dynamic lists in HubSpot that automatically update based on predefined criteria or conditions, such as contact properties, behaviors, or engagement metrics. Common uses for active lists include sending unique marketing emails based on each contact's behavior and properties. By leveraging active lists, marketers can segment their audience dynamically and tailor their email campaigns to the specific interests, preferences, or actions of each contact. For example, marketers can create active lists based on criteria such as email opens, website visits, or form submissions and then send targeted emails to contacts who meet those criteria. This approach allows for more personalized and relevant communication, leading to higher engagement, conversions, and overall campaign effectiveness. Therefore, the statement that common uses for active lists include sending unique marketing emails based on each contact's behavior and properties is true, as active lists enable dynamic segmentation and personalized targeting in email marketing campaigns.
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