Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

Smart List report

Sources report

Conversations report

Top Personas report


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Explanation: Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.


Explanation: The correct answer is **Top Personas report**. To begin adding a buyer persona in HubSpot, users should look for the Top Personas report on their dashboard. This report provides insights into the most influential and common personas among an organization's contacts or customers. By identifying the top personas, users can better understand their audience and tailor their marketing, sales, and services efforts to meet the needs and preferences of these key segments. The Top Personas report aggregates data on various characteristics and behaviors of contacts or customers, such as demographics, interests, and engagement patterns, helping users create detailed and accurate buyer personas. Leveraging this report, organizations can develop more targeted and effective strategies for attracting, engaging, and retaining their ideal customers. While Smart List, Sources, and Conversations reports offer valuable insights into contact lists, traffic sources, and communication channels, respectively, the Top Personas report specifically focuses on identifying and understanding buyer personas, making it the appropriate starting point for adding a buyer persona in HubSpot.
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