What tool allows you to add contacts' first names to your marketing email?

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Personalization token

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Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What tool allows you to add contacts’ first names to your marketing email?


Explanation: The correct answer is **Personalization token**. In HubSpot, a personalization token is a tool that allows users to dynamically insert contacts' first names (and other personalized information) into marketing emails. Personalization tokens enable marketers to create more targeted and engaging email campaigns by addressing recipients directly and tailoring content to their individual preferences. By including a contact's first name in the email, it adds a personal touch to the communication, making it feel more customized and relevant to the recipient. This approach can significantly improve open rates, click-through rates, and overall engagement with the email content. Personalization tokens can be easily added to email templates or individual email drafts within the HubSpot email editor, making it simple for users to leverage the power of personalization in their marketing efforts. While the other options listed may have various functionalities within HubSpot, only the personalization token specifically facilitates the addition of contacts' first names (or other personalized information) to marketing emails. Therefore, the personalization token is the correct tool for adding contacts' first names to your marketing email in HubSpot.
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