What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

Using a free tool to develop great content

Knowing your buyer persona

Mapping your business goals to social objectives

Adding social media links to your website header and footer

Connecting your social media accounts in email


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Explanation: What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:


Explanation: The correct answers are **Knowing your buyer persona** and **Mapping your business goals to social objectives**. When developing a HubSpot social media strategy, it's essential to prioritize understanding your target audience and aligning your business goals with your social media objectives. Knowing your buyer persona allows you to tailor your content and messaging to resonate with the specific needs, interests, and preferences of your ideal customers, enhancing engagement and driving meaningful interactions. Additionally, mapping your business goals to social objectives ensures that your social media efforts are aligned with broader organizational priorities and contribute to measurable outcomes such as brand awareness, lead generation, or customer acquisition. By establishing clear objectives and targeting the right audience segments, businesses can develop more focused and effective social media strategies that deliver tangible results and support overall marketing goals. Therefore, knowing your buyer persona and mapping your business goals to social objectives are two critical considerations when developing a HubSpot social media strategy.
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