Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints

equal credit to each touchpoint

50% credit to the first touchpoint and 50% credit to the last touchpoint

100% credit to the first touchpoint


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blank: A time decay attribution model gives ____.


Explanation: The correct answer is **a weighted percentage of credit to the most recent touchpoints**. In a time decay attribution model, credit for a conversion is assigned to each touchpoint along the customer journey, with the most recent touchpoints receiving a higher weighting or percentage of credit compared to earlier interactions. This acknowledges the influence of touchpoints closer to the conversion event, reflecting the principle that interactions occurring nearer to the point of conversion typically have a more significant impact on the decision-making process. By assigning a weighted percentage of credit to the most recent touchpoints, the time decay model accurately reflects the dynamic nature of customer behavior and the diminishing influence of earlier touchpoints over time. This approach provides a more nuanced understanding of the customer journey and helps marketers attribute value to each stage of the conversion path appropriately. Therefore, in a time decay attribution model, credit is given as a weighted percentage to the most recent touchpoints, making it the correct answer.
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