If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Linear

First-touch

Last interaction

Simple decay


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Explanation: If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?


Explanation: The correct answer is **First-touch**. When seeking to identify which marketing effort is primarily responsible for attracting people to your brand, the most appropriate attribution model to use is the first-touch model. This model attributes all credit for a conversion to the first touchpoint or interaction a prospect has with your brand. By focusing solely on the initial touchpoint, whether it's a visit to your website, engagement with a social media post, or interaction with an advertisement, the first-touch model provides insight into the initial source of customer acquisition. It helps marketers understand which marketing channels or campaigns are driving brand awareness and attracting new prospects into the sales funnel. Utilizing the first-touch attribution model allows businesses to allocate resources effectively, optimize marketing strategies, and prioritize investments in channels that effectively drive top-of-funnel engagement and brand discovery. Therefore, when the objective is to determine which marketing effort is attracting people to your brand, the first-touch attribution model is the most suitable choice.
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