Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.​

The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.

​​**​A contact submitted a HubSpot form on a page without the ​​HubSpot tracking code​.

​The visitor did not fill out a form on your website.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?


Explanation: The correct answers are **The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.** and **A contact submitted a HubSpot form on a page without the HubSpot tracking code**. When a user is bucketed under "Direct traffic" in HubSpot, it typically indicates instances where the source of the traffic cannot be precisely determined through conventional tracking methods. The first scenario occurs when the visitor has chosen not to accept cookies from the website or has ignored the cookie consent banner. Since cookies are essential for tracking user behavior and attributing traffic sources accurately, opting out of cookie tracking can result in traffic being classified as "Direct." Similarly, if a contact submits a form on a page that lacks the HubSpot tracking code, HubSpot cannot attribute the traffic source correctly, leading to it being categorized as "Direct." These scenarios highlight the limitations of tracking mechanisms and underscore the importance of ensuring proper implementation of tracking codes and obtaining user consent for cookie tracking to accurately attribute traffic sources in HubSpot. Therefore, users may be bucketed under "Direct traffic" in HubSpot due to these reasons.
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