Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

Medium

Term

Content

Source


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?


Explanation: The correct answers are **Term** and **Content**. UTM parameters are tags added to the end of URLs to track the effectiveness of marketing campaigns and identify the sources of website traffic. While parameters like **Medium** and **Source** are commonly used across various marketing initiatives to categorize the type and origin of traffic, **Term** and **Content** are typically specific to ad campaigns. **Term** is used to track the keywords associated with paid search campaigns, allowing marketers to analyze the performance of different keywords in driving clicks and conversions. **Content** refers to the specific elements or variations within an ad, such as different ad copies, images, or calls-to-action. By using **Content** parameters, marketers can compare the performance of different ad variations and optimize their campaigns accordingly. Therefore, **Term** and **Content** are UTM parameters typically associated with ads campaigns, making them the correct answers in this context.
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