Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

Medium

Term

Content

Source


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Explanation: Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?


Explanation: The correct answers are **Term** and **Content**. UTM parameters are tags added to the end of URLs to track the effectiveness of marketing campaigns and identify the sources of website traffic. While parameters like **Medium** and **Source** are commonly used across various marketing initiatives to categorize the type and origin of traffic, **Term** and **Content** are typically specific to ad campaigns. **Term** is used to track the keywords associated with paid search campaigns, allowing marketers to analyze the performance of different keywords in driving clicks and conversions. **Content** refers to the specific elements or variations within an ad, such as different ad copies, images, or calls-to-action. By using **Content** parameters, marketers can compare the performance of different ad variations and optimize their campaigns accordingly. Therefore, **Term** and **Content** are UTM parameters typically associated with ads campaigns, making them the correct answers in this context.
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