You're hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

One

Two

Three

Four


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?


Explanation: The correct answer is **Two**. To accurately identify the lifecycle stages of the top 50 company contacts, you would likely need to include data from at least two sources in the custom report builder. Typically, these sources would include both contact data and company data. By incorporating information from both sources, you can gain a comprehensive understanding of each contact's lifecycle stage within their respective companies. Contact data provides insights into individual interactions, such as email opens, website visits, and form submissions, which are crucial for assessing where contacts stand in the buyer's journey. On the other hand, company data offers broader context, such as firmographics, purchase history, and account-level activities, which are essential for determining the overall relationship status and lifecycle stage of the company itself. By combining these two data sources in the custom report builder, you can generate insights that help you effectively segment and prioritize your top company contacts based on their current lifecycle stages, enabling more targeted and personalized engagement strategies. Therefore, incorporating data from two sources is necessary to create a comprehensive report that accurately identifies the lifecycle stages of your top 50 company contacts.
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