Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

Customer satisfaction score

Conversion rate

Cost per lead

Website traffic


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?


Explanation: The correct answers are **Conversion rate**, **Cost per lead**, and **Website traffic**. These metrics collectively provide valuable insights into the effectiveness of the Attract stage of the marketing funnel. Conversion rate indicates the percentage of website visitors who take a desired action, such as filling out a form or subscribing to a newsletter, reflecting the success of attracting and engaging the target audience. Cost per lead measures the average amount spent on acquiring a new lead, offering insights into the efficiency and cost-effectiveness of marketing campaigns in generating leads during the Attract stage. Additionally, website traffic quantifies the volume of visitors accessing the website, serving as a fundamental metric for assessing the reach and visibility of marketing efforts. By monitoring these metrics, marketers can gauge the performance of their Attract stage activities, identify areas for improvement, and make data-driven decisions to optimize their strategies for attracting and engaging prospects effectively.
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