In your ads dashboard, what does the engagement metric measure?

The number of times your ad was viewed during the selected timeframe

The number of comments, likes, reactions, and shares your post received (depending on the ad network)

The percentage of people who saw your ad and clicked on it

The amount of money you spent on the ad


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: In your ads dashboard, what does the engagement metric measure?


Explanation: The correct answer is **The number of comments, likes, reactions, and shares your post received (depending on the ad network)**. The engagement metric in the ads dashboard measures the level of interaction and involvement generated by your ad content among the audience. This includes various actions such as comments, likes, reactions, and shares, depending on the specific ad network where the advertisement is placed. Tracking engagement is vital because it provides insights into how well the audience is responding to the ad and whether it is resonating with them. Higher engagement indicates that the ad content is capturing the audience's attention and encouraging them to interact with it, which can ultimately lead to increased brand awareness, customer engagement, and potential conversions. Therefore, monitoring engagement metrics allows advertisers to gauge the effectiveness of their ad campaigns and make informed decisions to optimize performance and achieve their advertising goals.
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