You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

Interaction date; asset title

Interaction date; asset type

Interaction source; asset type

Interaction source; asset title


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?


Explanation: To construct a contact create attribution report illustrating how marketing assets generate leads over time, the most appropriate data dimensions to include in the report are **interaction date** and **asset type**, as stated in **option B**. These dimensions offer essential insights into the temporal patterns of lead generation activities and the types of marketing assets contributing to them. Interaction date allows for the analysis of lead creation trends over time, enabling stakeholders to identify peak periods of lead generation and assess the effectiveness of marketing efforts across different timeframes. Meanwhile, asset type categorizes marketing assets into distinct groups based on their format or nature, such as webinars, whitepapers, or email campaigns. Incorporating asset type as a dimension facilitates the comparison of lead generation performance among different asset categories, helping to pinpoint which types of content or campaigns are most successful in driving lead creation. By combining interaction date and asset type in the report, users can gain comprehensive insights into the temporal dynamics and asset-specific impacts on lead generation, supporting informed decision-making and optimization strategies for future marketing initiatives. Therefore, option B accurately specifies the data dimensions crucial for building a contact create attribution report focused on understanding how marketing assets contribute to lead generation efforts over time.
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