Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

Repeat purchase rate

Referral rate

Win rate

Organic search rankings


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?


Explanation: Two types of metrics that can help you evaluate the health of your Delight stage are **repeat purchase rate** and **referral rate**, as marked in **options A and B**. In the Delight stage of the customer journey, the focus is on fostering long-term relationships with existing customers, enhancing their satisfaction, and encouraging them to become brand advocates. The repeat purchase rate measures the percentage of customers who make more than one purchase from your company, indicating the level of loyalty and satisfaction among your customer base. A high repeat purchase rate suggests that customers are satisfied with their previous experiences and are likely to continue patronizing your brand, reflecting positively on the health of the Delight stage. Similarly, the referral rate assesses the proportion of customers who refer your products or services to others, indicating their willingness to endorse your brand and share their positive experiences with their network. A high referral rate signifies strong advocacy and loyalty among customers, contributing to the overall health and success of the Delight stage. In contrast, metrics such as win rate and organic search rankings are more relevant to other stages of the customer journey, such as Acquisition or Conversion, and may not directly reflect the effectiveness of delighting existing customers. Therefore, options A and B accurately identify the metrics that are most pertinent for evaluating the health and performance of the Delight stage within the customer lifecycle.
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