Which of the following is a feature seen in customer journey analytics but not the custom report builder?

Filters

Data dimensions

Optional steps

Various chart types


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following is a feature seen in customer journey analytics but not the custom report builder?


Explanation: Optional steps are a feature seen in customer journey analytics but not the custom report builder (**Optional steps**). Customer journey analytics focuses on tracking and analyzing the paths customers take as they interact with a business across various touchpoints and channels. Optional steps allow for the flexibility to include or exclude certain stages or actions within the customer journey when analyzing data. This feature is particularly useful for gaining deeper insights into customer behavior and identifying potential bottlenecks or areas for improvement in the customer journey. In contrast, while both customer journey analytics and the custom report builder may include features such as filters, data dimensions, and various chart types, the inclusion of optional steps is unique to customer journey analytics, making it the correct answer in this context.
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