True or false? You can include meetings data in your customer journey analytics reports?

True

False


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Explanation: True or false? You can include meetings data in your customer journey analytics reports?


Explanation: True. You can include meetings data in your customer journey analytics reports (**True**). Customer journey analytics aims to provide a holistic view of the customer's interactions and experiences across various touchpoints and channels. Meetings with customers or prospects are crucial touchpoints in many customer journeys, especially in B2B or high-touch sales environments. Including meetings data in customer journey analytics reports allows businesses to track and analyze the impact of these interactions on the overall customer journey, providing insights into meeting effectiveness, conversion rates, and opportunities for optimization. By integrating meetings data alongside other touchpoints such as website visits, email interactions, and purchases, businesses can gain a more comprehensive understanding of how different touchpoints influence the customer's path to conversion or engagement, enabling them to make data-driven decisions to improve the customer experience and drive better outcomes.
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