In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Interaction position

Interaction type

Interaction source

Interaction date

Choose an option to see if it’s correct. Check the explanation below.

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Explanation: In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Explanation: In a revenue attribution report, the data dimension needed to answer the question "Which channels influenced the most revenue?" is "Interaction source" (**Interaction source**). This data dimension refers to the specific channel or source through which an interaction with a customer or lead occurred, such as organic search, paid advertising, social media, direct traffic, or email marketing. By analyzing interactions based on their sources, businesses can attribute revenue to the various channels that contributed to customer acquisition or conversion. Understanding which channels have the most significant impact on revenue generation allows businesses to allocate resources effectively, optimize marketing strategies, and prioritize investments in channels that yield the highest returns. Revenue attribution reports provide valuable insights into the performance of different marketing channels, enabling data-driven decision-making and the optimization of marketing efforts to maximize ROI and drive business growth. Therefore, the "Interaction source" data dimension is essential for evaluating the effectiveness of marketing channels in influencing revenue generation within the context of a revenue attribution report.

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In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Explanation: In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

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