Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

Medium

Term

Source

Content


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?


Explanation: When creating tracking URLs, it's essential to include certain UTM parameters to ensure accurate tracking and attribution of traffic sources. The two UTM parameters that should always be added to tracking URLs are "Medium" and "Source" (**Medium** and **Source**). The "Medium" parameter specifies the general category of the traffic source, such as email, social media, or organic search, providing valuable insights into the channel through which visitors arrive at a website. Similarly, the "Source" parameter specifies the specific source of the traffic, such as the name of the social media platform, the website where the link was placed, or the name of the email newsletter. Including these parameters allows marketers to precisely identify and attribute traffic to different sources and mediums, facilitating accurate analysis of marketing campaigns and initiatives. While the "Term" and "Content" parameters can provide additional information for tracking purposes, they are not always necessary for basic tracking and attribution and may only be relevant in specific contexts, such as for tracking keyword performance in paid search campaigns or A/B testing different ad creatives. Therefore, "Medium" and "Source" are the UTM parameters that should always be included in tracking URLs to ensure comprehensive and accurate tracking of traffic sources.
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