How does the linear attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion.

22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.

More credit is given to interactions that happen closer in time to the conversion.

All credit is assigned to the last interaction that led to a conversion like a closed won deal.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: How does the linear attribution model calculate credit?


Explanation: The linear attribution model calculates credit by assigning equal credit to all interactions that occurred before the conversion (**Equal credit is assigned to all interactions that occurred before the conversion**). In the linear attribution model, each touchpoint or interaction in the customer journey leading up to a conversion, such as a purchase or deal closure, is given equal weight or credit. This means that regardless of when an interaction occurred or its position in the conversion path, it is considered to have contributed equally to the eventual outcome. By evenly distributing credit across all interactions, the linear attribution model provides a straightforward and unbiased way to assess the impact of each touchpoint in influencing conversions. This approach is particularly useful for understanding the cumulative effect of multiple touchpoints throughout the customer journey and for identifying the collective contribution of various marketing channels or campaigns to overall conversion outcomes. Therefore, the selected answer accurately describes how the linear attribution model calculates credit, emphasizing the equal distribution of credit to all interactions preceding the conversion.
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