Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team's contribution to generated revenue this year?

What assets drove the most leads last quarter?

Which type of customers have the highest propensity to return and buy from us again?

Why did our search campaigns outperform our social campaigns last month?


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Select all that apply. What types of questions can marketing attribution answer? Select all that apply.


Explanation: Marketing attribution can answer several types of questions, two of which are correctly identified. Firstly, marketing attribution can answer the question "What was the marketing team's contribution to generated revenue this year?" (**What was the marketing team's contribution to generated revenue this year?**). By analyzing attribution data, businesses can quantify the impact of marketing activities on revenue generation, providing insights into the effectiveness of marketing campaigns, channels, and initiatives in driving revenue growth. This analysis helps justify marketing investments, allocate resources effectively, and demonstrate the ROI of marketing efforts to stakeholders. Secondly, marketing attribution can answer the question "What assets drove the most leads last quarter?" (**What assets drove the most leads last quarter?**). Attribution enables businesses to attribute leads or conversions to specific content assets or marketing campaigns, helping identify the most effective lead generation channels and assets. Understanding which assets drive the most leads allows businesses to optimize their content strategy, allocate resources strategically, and focus efforts on creating content that resonates with their target audience. Therefore, selecting these two options aligns with the types of questions that marketing attribution can effectively address, emphasizing its role in quantifying marketing performance, optimizing lead generation efforts, and informing strategic decision-making.
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