Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:

Adding force

Removing friction

Adding good friction

Adding bad friction


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:


Explanation: C'est Wot's strategy of offering buy-one-get-one meal vouchers to first-time visitors to encourage them to bring their friends exemplifies the concept of **Adding force**. By providing an incentive for customers to return with friends, C'est Wot effectively applies force to influence customer behavior and drive repeat visits. The buy-one-get-one voucher serves as a compelling incentive that encourages customers to extend their dining experience beyond their initial visit by inviting friends to join them. This strategy leverages the principle of reciprocity, wherein customers feel obliged to reciprocate the gesture of receiving a voucher by bringing additional patrons to the restaurant. By adding force in the form of a promotional offer, C'est Wot not only increases customer engagement and loyalty but also generates word-of-mouth referrals, thereby expanding its customer base and enhancing brand awareness. Therefore, selecting "Adding force" accurately describes C'est Wot's proactive approach to incentivizing customer behavior and driving repeat business through the use of promotional vouchers.
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