Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:

Adding force

Removing friction

Adding good friction

Adding bad friction


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:


Explanation: Goat Splat's decision to experiment with live streaming their shows to overcome the challenge of poor attendance due to geographical constraints exemplifies the concept of **Removing friction**. By offering live streaming options, Goat Splat eliminates the barrier of physical distance that prevents international fans from attending their live shows in person. This proactive approach reduces friction in the fan experience by providing an alternative means for fans to engage with the band's performances without the need for extensive travel. Removing the friction associated with geographical limitations not only expands Goat Splat's reach to a wider audience but also enhances the accessibility and convenience of experiencing their music. Additionally, live streaming opens up new revenue streams through virtual ticket sales and merchandise purchases, further contributing to the band's success and sustainability. Therefore, selecting "Removing friction" accurately describes Goat Splat's strategic response to overcoming geographical barriers and improving fan engagement by introducing live streaming options for their shows.
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