True or false? When sales is contacting marketing qualified leads, faster is always better.

True

False


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Explanation: True or false? When sales is contacting marketing qualified leads, faster is always better.


Explanation: The correct answer is **True**. In the context of contacting marketing qualified leads (MQLs), faster is typically better for several reasons. First, responding promptly to MQLs demonstrates attentiveness and responsiveness, which can positively influence the prospect's perception of the company and increase the likelihood of engagement. Second, contacting MQLs quickly allows sales representatives to capitalize on the prospect's interest while it's still fresh, increasing the chances of successful conversion. Third, in a competitive market, delays in contacting leads can result in lost opportunities as prospects may explore alternative solutions or lose interest over time. Therefore, by prioritizing speed in contacting MQLs, sales teams can enhance their effectiveness, improve conversion rates, and capitalize on the momentum generated by marketing efforts, making the statement true.
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