What does a sales and marketing service-level agreement (SLA) require sales to do?

Contact the leads marketing generates within a certain timeframe.

Contact a certain percentage of the leads marketing generates.

Close a certain number of deals.

Nothing — the SLA outlines the service marketing will provide to sales.


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Explanation: What does a sales and marketing service-level agreement (SLA) require sales to do?


Explanation: **The correct answer is: Contact the leads marketing generates within a certain timeframe.** A sales and marketing service-level agreement (SLA) sets forth a framework for collaboration and alignment between the sales and marketing departments. One of the key requirements outlined in the SLA is for sales to promptly follow up with the leads generated by marketing within a specified timeframe. This ensures that potential prospects receive timely engagement and support from the sales team, increasing the likelihood of conversion and customer acquisition. By contacting leads within the agreed-upon timeframe, sales representatives can capitalize on the interest generated by marketing efforts, address any inquiries or concerns, and guide leads through the sales process efficiently. This option accurately identifies a fundamental responsibility of sales outlined in a sales and marketing SLA, emphasizing the importance of timely and proactive engagement with leads to maximize conversion opportunities. The other options are incorrect: "Contact a certain percentage of the leads marketing generates" focuses solely on quantity rather than timeliness of contact, which may compromise the quality of engagement with leads. "Close a certain number of deals" pertains to the outcome of sales activities rather than the specific actions required within the SLA. "Nothing — the SLA outlines the service marketing will provide to sales" misinterprets the nature of an SLA, which typically involves mutual commitments and expectations between both departments. Therefore, the most accurate requirement outlined in a sales and marketing SLA is for sales to promptly contact the leads generated by marketing within a specified timeframe to facilitate effective lead nurturing and conversion efforts.
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