True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.
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Correct answer: True.
Why this is the answer
Some prospects struggle to adopt a new product because they are unable or unwilling to stop using their existing solution, even if it is less effective. Helping them transition—effectively “fire” their old solution—removes barriers to adoption. Facilitating solution replacement increases the likelihood of conversion and ensures customers can fully realize the value of your product.
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