Which of the following BEST describes a sales and marketing service-level agreement (SLA)?

An agreement between sales and marketing that requires certain actions from each team.

A document that outlines the service marketing will provide to sales.

A document that outlines the service sales will provide to marketing.

A plan for marketing and sales to work together on content creation.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following BEST describes a sales and marketing service-level agreement (SLA)?


Explanation: The correct answer is " correct: trueAn agreement between sales and marketing that requires certain actions from each team." A sales and marketing service-level agreement (SLA) is a formal contract or agreement between the sales and marketing departments within an organization. It establishes specific expectations, responsibilities, and commitments from each team regarding lead generation, lead nurturing, lead handoff, and other key aspects of the sales and marketing process. The SLA typically includes measurable metrics, such as lead quality, lead quantity, lead response time, and conversion rates, to ensure accountability and alignment between the two departments. By defining clear objectives and performance targets, the SLA helps to foster collaboration, communication, and mutual support between sales and marketing, ultimately driving more effective lead generation and conversion efforts. Therefore, the option accurately describes a sales and marketing SLA as an agreement that outlines certain actions and responsibilities expected from both sales and marketing teams within the organization.
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