If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

At a steady rate, about 10 leads each week.

They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them.

The should deliver as many leads as possible in the last half of the month to help sales hit their quota.

It doesn’t matter, as long as 40 qualified leads are delivered each month.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?


Explanation: The correct answer is " correct: trueAt a steady rate, about 10 leads each week." Delivering leads at a steady rate, such as 10 leads per week, ensures consistency and predictability in the flow of leads to the sales team throughout the month. This approach allows the sales team to effectively manage their workload and follow up with leads in a timely manner without being overwhelmed by large influxes of leads at once or facing gaps in lead generation. By evenly distributing lead delivery over the course of the month, the marketing team can maintain a steady pipeline of opportunities for the sales team to engage with, maximizing the chances of meeting or exceeding sales targets. Additionally, consistent lead delivery facilitates better forecasting, planning, and resource allocation for both sales and marketing teams, leading to improved overall efficiency and performance. Therefore, delivering leads at a steady rate, such as 10 leads each week, is the most effective approach to meet the requirements of the service-level agreement and support the success of both sales and marketing efforts.
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