What is the “source of truth” for every sale’s status?

Your pipeline meetings

Your business intelligence dashboard

Your CRM

The assigned salesperson


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Explanation: What is the “source of truth” for every sale’s status?


Explanation: The correct answer is **Your CRM**. A Customer Relationship Management (CRM) system serves as the centralized repository and "source of truth" for every sale's status within an organization. CRM platforms store and manage critical information related to sales activities, customer interactions, and deal progress, providing real-time visibility into the status of each opportunity. By capturing data such as lead details, contact information, communication history, and deal stages, CRMs enable sales teams to track and monitor the progression of sales opportunities accurately. This centralized database ensures consistency, accuracy, and accessibility of sales data across the organization, facilitating collaboration, decision-making, and performance analysis. Moreover, CRM systems can generate reports, dashboards, and analytics that offer insights into sales performance, pipeline health, and revenue forecasts, empowering sales leaders to make informed decisions and strategic adjustments to their sales strategies. Therefore, the selected answer accurately identifies the CRM as the "source of truth" for every sale's status, highlighting its pivotal role in maintaining data integrity and enabling effective sales management and decision-making processes.
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