Which of the following is a benefit of GROW coaching?

It places the responsibility for improvement on the person being coached.

It can be implemented without any direct involvement from sales management.

It gives the management team more control over individual salespeople.

It simplifies the way salespeople report their progress.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following is a benefit of GROW coaching?


Explanation: The correct answer is **It places the responsibility for improvement on the person being coached**. GROW coaching is a widely used coaching framework that stands for Goal, Reality, Options, and Way Forward. One of its key benefits is that it empowers the individual being coached to take ownership of their development and improvement. By guiding them through the process of setting goals, assessing their current reality, exploring various options, and determining the way forward, GROW coaching encourages self-reflection and accountability. This approach fosters a sense of ownership and commitment to the coaching process, leading to more sustainable and meaningful growth. Additionally, by placing the responsibility for improvement on the individual, GROW coaching promotes a culture of continuous learning and development within the sales team, ultimately contributing to overall performance enhancement. Therefore, the ability of GROW coaching to place the responsibility for improvement on the person being coached is a significant benefit of this coaching methodology.
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