Which salesperson would most benefit from a coaching program?

An underperforming salesperson who is dedicated to improving

A top performer who wants to get even better

A top performer who doesn’t like following the sales process

An underperforming salesperson who doesn’t engage in group trainings


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which salesperson would most benefit from a coaching program?


Explanation: The correct answer is **An underperforming salesperson who is dedicated to improving**. While it might seem intuitive to focus coaching efforts on top performers or those who readily engage in group trainings, the most significant impact often comes from investing in underperforming salespeople who demonstrate a dedication to improvement. These individuals have the motivation and willingness to learn, making them receptive to coaching interventions aimed at addressing their weaknesses and enhancing their skills. By providing targeted guidance and support, a coaching program can help underperforming salespeople identify and overcome obstacles, refine their sales techniques, and ultimately elevate their performance. Moreover, investing in the development of underperformers demonstrates a commitment to nurturing talent and fostering a culture of continuous improvement within the sales team, which can yield long-term benefits for both individual growth and organizational success.
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