Which of these is a strategy to determine the internal linking structure of a website?

Pyramids

Schema

Canonicalization

Topic clusters


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Explanation: Which of these is a strategy to determine the internal linking structure of a website?


Explanation: The correct answer is: **Topic clusters**. Topic clusters are a strategic approach to organizing and structuring internal linking within a website. This strategy involves grouping related content around a central topic or pillar page and creating internal links between the pillar page and its associated cluster content. The pillar page serves as a comprehensive resource that covers a broad topic in-depth, while the cluster content consists of more specific subtopics or aspects related to the main topic. By interlinking these pages, website owners can establish a hierarchical structure that enhances the organization, accessibility, and discoverability of their content for both users and search engines. From an SEO perspective, topic clusters help search engines understand the thematic relevance and context of the content, improve crawlability and indexing, and distribute link equity more effectively throughout the website. Additionally, topic clusters facilitate a better user experience by guiding visitors to relevant content, encouraging deeper engagement, and reducing bounce rates. By implementing a topic cluster approach, website owners can optimize their internal linking structure to align with user intent, improve search engine rankings, and drive organic traffic to their website, making it an effective strategy for enhancing both SEO performance and user engagement.
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