Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?

A goal completion report, which shows which pages are generating the most form submissions

A content to leads report, that shows which pages are converting the most leads

A keyword rank report, which shows the overall web presence of their keywords

A top pages report, which shows which pages are generating the most traffic to their website


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business’ bottom line. What type of report should Greta pull in order to best show the ROI of SEO?


Explanation: The correct answer is **A content to leads report, that shows which pages are converting the most leads**. This type of report is best suited for demonstrating the return on investment (ROI) of SEO because it directly ties SEO efforts to lead generation, a critical component of the business' bottom line. A content to leads report provides insights into which pages on the website are effectively converting visitors into leads, such as form submissions, sign-ups, or inquiries. By analyzing the performance of different content pages in terms of lead generation, Greta can showcase the tangible impact of SEO on driving valuable actions that contribute to the firm's revenue and business goals. This approach not only demonstrates the effectiveness of SEO in attracting relevant traffic to the website but also highlights its role in converting that traffic into actionable leads, ultimately illustrating the ROI of SEO initiatives in terms of measurable business outcomes. Therefore, pulling a content to leads report allows Greta to effectively communicate the value of SEO to her manager by highlighting its direct contribution to the firm's bottom line through lead generation and conversion.
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