How often should a customer effort score survey be used?

After every support interaction

Quarterly

Monthly

After every milestone


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Explanation: How often should a customer effort score survey be used?


Explanation: The Customer Effort Score (CES) survey should be used **after every support interaction**. CES measures the level of effort customers have to exert to accomplish a specific task or resolve an issue, typically related to their interactions with customer support. By surveying customers after each support interaction, businesses can gather real-time feedback on the ease and efficiency of the support experience, identifying areas where customers may encounter obstacles, friction, or dissatisfaction. This frequent feedback allows organizations to quickly address any issues or pain points, optimize the support process, and improve overall customer satisfaction and loyalty. Moreover, collecting CES data after every support interaction provides a continuous stream of insights that can inform ongoing training and development efforts for support teams, enabling them to deliver consistently exceptional service. Therefore, the correct answer is "After every support interaction."
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