How can social media listening increase customer advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.

Responding only to negative social posts with helpful, knowledgeable responses shows that you care.

Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.

Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: How can social media listening increase customer advocacy?


Explanation: **Responding to social posts—whether they’re positive or negative—shows that you’re listening, and your customers are being heard.** This option correctly identifies how social media listening can enhance customer advocacy by emphasizing the importance of engaging with customers across all types of social posts. By actively responding to both positive and negative feedback, businesses demonstrate their commitment to listening and valuing customer opinions, fostering a sense of connection and appreciation. Addressing positive posts allows companies to reinforce positive sentiment and strengthen relationships with satisfied customers, while responding to negative posts presents an opportunity to resolve issues, demonstrate empathy, and turn dissatisfied customers into loyal advocates. This proactive approach not only showcases responsiveness and attentiveness but also builds trust and loyalty among customers, ultimately leading to increased advocacy and positive word-of-mouth recommendations. Therefore, responding to social posts irrespective of their tone effectively leverages social media listening to enhance customer advocacy.
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