Which of the following is NOT an example of active language you should use on a call-to-action?

“Subscribe here”

“Donate”

“More here”

“Watch”


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following is NOT an example of active language you should use on a call-to-action?


Explanation: **“More here”** is not an example of active language you should use on a call-to-action. This option is correct because "More here" lacks the assertiveness and clarity typically associated with effective calls-to-action. Calls-to-action (CTAs) are intended to prompt immediate action from the audience, guiding them towards the desired outcome, whether it's subscribing to a newsletter, donating to a cause, or watching a video. Active language encourages users to take action by using strong, action-oriented verbs that clearly communicate what is expected of them. Phrases like "Subscribe here," "Donate," and "Watch" are all examples of active language that directly instruct the audience on what action to take. In contrast, "More here" is vague and passive, failing to communicate a specific action or provide clear direction to the audience. Without a clear and compelling call-to-action, users may be less motivated to engage with the content or take the desired action, resulting in missed opportunities for conversion or engagement. Therefore, using active language in a call-to-action is essential for effectively driving user engagement and achieving desired outcomes.
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