Which of these characteristics is not available to use in smart content?

Device type

Referral source

Preferred language

Contact list membership

Email address


Choose an option to see if it’s correct. Check the explanation below.

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One!. This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

Explanation: Which of these characteristics is not available to use in smart content?


Explanation: The correct answer is " correct: trueEmail address." Smart content is dynamic content that adjusts based on various characteristics or attributes of the visitor viewing the content, such as their device type, referral source, preferred language, and contact list membership. These characteristics allow marketers to personalize content to better suit the needs, preferences, and context of the individual visitor, enhancing their experience and engagement with the website or marketing materials. For example, content can be tailored differently for visitors accessing the site from mobile devices versus desktops, or for visitors who speak different languages. Additionally, content can be customized based on where the visitor came from (referral source) or their membership in specific contact lists within a customer relationship management (CRM) system. However, the email address of a visitor is not typically available for use in smart content, as this would require the visitor to have already provided their email address before the content could be personalized based on it. Therefore, among the given characteristics, "Email address" is not available to use in smart content personalization.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: