What is a buyer persona?

A realistic representation of your current customers based on their prior purchases and NPS scores

A semi-fictional representation of your ideal customer based on real data and some select educated speculation

A detailed profile of one of your existing customers with real data and quotes from them

A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services


HubSpot Roll Special Offer

HubSpot Roll. Includes Answers for Every Real HubSpot Certification Exam.

All-in-One: Get all HubSpot exams answers with explanations in one bundle. This package includes answers for every current HubSpot certification. Regular updates to reflect the latest exam version. -> See what's included.

HubSpot Certification Exams answers with explanations file demo preview HubSpot certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: What is a buyer persona?


Explanation: The correct answer is " correct: trueA semi-fictional representation of your ideal customer based on real data and some select educated speculation." A buyer persona is a detailed profile representing the characteristics, preferences, behaviors, and needs of an ideal customer. While buyer personas are based on real data gathered from market research, surveys, and customer interviews, they also involve some degree of educated speculation to fill in gaps where data may be lacking. By analyzing demographic information, psychographic traits, purchasing patterns, pain points, and motivations of existing customers, businesses can create buyer personas that help guide marketing strategies, product development, and customer engagement efforts. These personas are not rigid profiles but rather dynamic representations that evolve over time as businesses gather more insights and data about their target audience. Unlike the other options, which either focus solely on current customers (option A and C) or rely solely on intuition (option D), the definition of a buyer persona encapsulates both real data and informed speculation to construct a comprehensive understanding of the ideal customer.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: