There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?

Pausing marketing emails

Sending out promotional sponsored posts and tweets during a crisis

Assessing the planned blogging and campaign schedule for appropriateness

Creating a blog post to address the situation as needed


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?


Explanation: An action you should avoid during a social media crisis is **sending out promotional sponsored posts and tweets**. During a crisis, it's crucial to prioritize transparency, empathy, and sensitivity towards the situation and those affected. Sending out promotional sponsored posts and tweets can be seen as insensitive and opportunistic, potentially exacerbating the crisis and damaging your brand's reputation further. Instead, it's essential to focus on addressing the crisis directly, communicating openly with your audience, and providing support or solutions where necessary. Pausing marketing emails, assessing the planned blogging and campaign schedule for appropriateness, and creating a blog post to address the situation are all actions that align with effectively managing a social media crisis by prioritizing communication, responsiveness, and empathy. Therefore, avoiding promotional sponsored posts and tweets during a crisis is crucial for maintaining trust and credibility with your audience and mitigating the impact of the crisis on your brand.
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