What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community

The social media industry has become more complex

To stay up-to-date with the latest technology

To avoid dealing with customer service


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Explanation: What is one of the reasons brands are moving towards community-led growth?


Explanation: One of the reasons brands are moving towards community-led growth is because **the social media industry has become more complex**. This option is correct because the evolving landscape of social media platforms, algorithms, and user behaviors has increased the complexity of traditional marketing strategies. Brands are finding it challenging to reach and engage their target audience solely through traditional advertising methods. As a result, they are shifting towards community-led growth models, where the focus is on building and nurturing communities of loyal and engaged customers. These communities provide brands with a direct channel for communication, feedback, and relationship-building, allowing them to create more personalized and meaningful interactions with their audience. By fostering a sense of belonging and participation within these communities, brands can generate advocacy, word-of-mouth referrals, and organic growth, which are increasingly valuable in an era of ad saturation and consumer skepticism. Therefore, as the social media landscape becomes more complex, brands are embracing community-led growth as a strategic approach to navigating these challenges and achieving sustainable success in the digital age.
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