What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience

Request they create sponsored posts

Invite them to take over your social media channels

Encouraging them to create content outside of brand guidelines


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Explanation: What is NOT a way to collaborate with micro-influencers for social commerce campaigns?


Explanation: The selected answer, **Encouraging them to create content outside of brand guidelines**, is correct because it goes against the principle of maintaining brand consistency and integrity. Collaborating with micro-influencers for social commerce campaigns typically involves aligning their content with the brand's messaging, values, and visual identity to ensure coherence across all marketing channels. Encouraging influencers to create content outside of brand guidelines can lead to inconsistencies in messaging, potentially diluting brand identity and confusing the audience. It's essential for brands to provide clear guidelines and directives to influencers to ensure that their content resonates with the brand's image and objectives while still allowing influencers the creative freedom to engage their audience authentically. Therefore, while offering exclusive discounts, requesting sponsored posts, and inviting influencers to take over social media channels are common strategies for collaboration, deviating from brand guidelines can compromise the effectiveness and integrity of the campaign.
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