What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way.

It provides a break in the content.

It signals the end of the video.

It provides a summary of the video's content.


Choose an option to see if it’s correct. Check the explanation below.


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Explanation: What purpose does a call-to-action serve in a short-form video?


Explanation: The correct answer is that a call-to-action (CTA) serves to **encourage viewers to interact in some way**. In short-form videos, where content is condensed and attention spans are limited, CTAs play a crucial role in driving viewer engagement and prompting specific actions. Whether it's encouraging viewers to like, comment, share, follow, visit a website, or make a purchase, CTAs provide a clear directive to the audience on what steps to take next. By including a CTA, creators can guide viewers towards the desired outcome, whether it's increasing brand awareness, driving traffic, generating leads, or boosting sales. Additionally, CTAs help to establish a connection between the content and the audience, transforming passive viewers into active participants and fostering deeper engagement with the video and the brand behind it.

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