Fill in the blank: To effectively tell your business’ story, you need ________________.

a mission with supporting values

great products and services

a testimonial from a happy customer

an interesting history


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Fill in the blank: To effectively tell your business’ story, you need ________________.


Explanation: To effectively tell your business' story, you need **a mission with supporting values**. A mission statement outlines the purpose and objectives of a business, while supporting values provide the ethical framework and guiding principles that inform its operations. Together, they form the foundation of a company's identity and narrative, allowing it to communicate its purpose, beliefs, and aspirations to its audience. By articulating a clear mission and values, businesses can establish a compelling story that resonates with customers, employees, and stakeholders. This narrative serves as a roadmap for decision-making, shapes the company's culture, and fosters trust and loyalty among its audience. While great products and services, testimonials from happy customers, and an interesting history can enhance a business' story, they are secondary to the fundamental elements of a mission and supporting values, which provide the overarching framework for storytelling and brand identity. Therefore, the correct answer is a mission with supporting values.
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