What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Macro-influencer

Micro-influencer

Celebrity influencer

Nano-influencer


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?


Explanation: The correct answer is **Micro-influencer**. Micro-influencers typically have a smaller following compared to macro-influencers or celebrity influencers, but they boast a highly engaged audience that trusts their opinions. This engagement is often due to their niche focus, which allows them to develop strong connections with their followers based on shared interests or lifestyles. Micro-influencers tend to have a more personal relationship with their audience, which translates into higher levels of trust and credibility. As a result, their recommendations and endorsements are perceived as more authentic and genuine, leading to higher conversion rates for brands partnering with them. This trust and engagement make micro-influencers highly valuable for brands seeking to target specific demographics or niche markets with their marketing efforts.
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